Whether smashing sessions in the streets of Iceland, nailing backcountry booters in the Alps, or just jibbing his backyard, Eiki Helgason needs a boot that can handle any terrain with confidence to stay on top of his game. His signature model, the Deeluxe Brainchild Snowboard Boot, features a refined version of Pro Flex Construction for the perfect blend of flex and stability. And thanks to the new Battle sole, it maximizes board feel while providing significant cushioning. Unleash your genius with the Brainchild.